Pretzel Crisps Brand Expansion
Snack Pack is an elevated on-the-go snack intended for those with a fast-paced lifestyle. The highly functional packaging makes this an easy choice for people of all ages looking to spice up their snack selection.
Snack Pack comes in 3 flavor profiles: bold (buffalo chicken), zesty (spinach artichoke), and silky (tzatziki)
Snack Pack v.s. our competition
The Pretzel Crisps consumer picks this brand over competitors because of the wide range of flavors they carry. The flavors are self-expressive compared to other brands, and the Snack Pack is no different.
I created the tagline “elevate your on-the-go snack” to appeal to the already sophisticated audience Pretzel Crisps has.
Detailed product pictures highlight the necessary nutrition facts on the bottom of
the packaging.
Beginning stages of sketches.
Flat die lines
Brand elements