Oasis | MUF&D’s 16th Annual Fashion Show
Miami University Fashion & Design (MUF&D) executes the largest student-run fashion show in the nation.
As the Graphic Design Director for MUF&D, I had full creative freedom over the brand direction for Oasis- sponsored by EXPRESS.
Miami University Fashion & Design is Miami University's largest student-run organization with over 800+ members. MUF&D hosts the largest student-run fashion show in the nation each April, featuring 20+ student designers and 60+ student models. .
Our mission is to cultivate passionate, creative student leaders so that we may collectively strengthen the movement of fashion and design as a way of expression.
Take a glimpse into the Oasis we created on April 30, 2022.
The orchid motif, illustrated by me, is seen throughout the Oasis branding. Orchids symbolize love, beauty, and luxury: everything that Oasis embodies.
Oasis Promo Materials
Below are examples of the first round of promotional materials used on social media and around campus.
Below are examples of the second round of promotional materials used on social media and around campus.
Instagram Stories
Large print promotional posters
VIP Invitation
The shape of the invitation when opened flat mirrors a flower- the main motif of the Oasis brand. The motion of opening the invitation mimics a flower blooming. Inside each invite is a magnet and sticker as a small gift to each guest.
