What’s Your Wich? | The Oxford Sandwich Tour
Calling all foodies in the Oxford area! The purpose of this tour is to support local Oxford businesses and fill you up along the way! This interactive sandwich tour is full of wayfinding touch-points that guide you through every destination.
illustrations by Katie McNamara
Your tour starts when you pick up your brochure from the Enjoy Oxford office located in Uptown Oxford.
The map is decked out with everything you need for the tour. The inside tri-fold is equipt with a map of Uptown that correlates with the sidewalk decals guiding you to your destinations. The back of the brochure includes a menu with all the sandwiches you will taste along the way and a place for you to collect stamps from every business.
Sidewalk decals are placed around uptown guiding participants to the next restaurant.
One of these stamps will be collected at every stop along the way. You have finished the tour once you collect all 5 stamps!
A-frames have popped up all over Uptown to promote the What’s Your Wich Tour.
Window decals are front and center at all of the stops to draw participants in.
Upon completion of the tour, participants will head back to the Enjoy Oxford offices to clam their free sandwich coupon from their favorite stop on the tour.
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